5 Reasons You Should Have a Business Card
By Hank Andrade, O’Reilly Chevrolet Collision Center in Green Valley
Here are five reasons why the old school business card is still important and why you should have a pocket full of them at all times.
1.) Swapping contact information digitally is impersonal.
Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
2.) They are the most effective direct marketing tools.
Email marketing, search engine optimization, and paid media all do a great job of attracting leads and prospects, but they still aren’t effective as an in person meeting sealed with a handshake along with a business card exchange.
3.) A business card is the first impression of your brand.
When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
4.) Creative business cards get shared—continuing to market for you.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.
5.) Business cards show you are prepared.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card. Who would you want to do business with?? Having business cards on you at all times shows how prepared you. It is a great indicator that you are a professional. Fear not conversations will still end with, “let me give me you my business card.”
So the next time you go to a networking event, be prepared with your business cards!