Valley Business Networkers, a local business networking group is holding a membership mixer to help local business owners learn about VBN and to consider joining as a member.
We meet every Wednesday from 7:30-9:00 AM for education and business-to-business networking opportunities. Home-based businesses are welcome.
The mixer is a casual meeting to get to know members and VBN. Light snacks will be served. Please RSVP to [email protected]
How Should a Business Prepare for Next Year?
Just as you’d be foolish to take a long car trip without mapping out your drive in advance, operating your business without a plan doesn’t make sense if you want to arrive successfully at increased profits. Creating an annual plan requires a mix of strategic and tactical planning based on a review of your past performance and projections for the future.
Start Early
Don’t wait until December or after the first of the year to create next year’s business plan. Many of your partners and suppliers begin making their budgets in the fall, tying up money they could have spent on activities with you. Begin your planning for the coming year after your third-quarter results are in. At the very latest, start your planning well before people start taking off for the Thanksgiving holiday.
Review This Year’s Results
Look at your income and expenses for the current year, reviewing your budget with a variance analysis. If your numbers differed from your projections, find out why. Review your sales reports by more than just gross volumes and revenues. Look at which products or services did best, which locations generated the most sales and what marketing efforts generated the most return. In addition to reviewing your numbers, discuss with your management team their thoughts on why you performed the way you did.
Have your management team create projections for next year based on doing the same things you did this year before you start considering new ideas for next year. Ask your sales team to give their best estimates for the coming year if your operations and the market stay generally the same. Review the likelihood that your customers will buy more or less from you, whether you think your expenses will increase or decrease and if your competitors, customer preferences or new technologies will change your marketplace. After you’ve run this analysis, discuss how you can do things differently. Look at the effects of a cost-containment effort, new promotional strategies, changing your distribution and raising or lowering your prices.
Once you’ve projected your sales and expenses for the coming year based on your discussion with management, create a detailed master budget that includes your income and expense projections, a cash flow statement, cash reserves and credit availability estimates, debt-service numbers, profit-and-loss statement and balance sheet. Look at your estimated year-end profit and determine if it’s adequate or if you need to lower your costs, reduce debt or increase sales targets. Don’t forget to review your potential tax burden, calculating the effects of any tax laws, and consider tax strategies to help reduce your burden.
Once you have a detailed analysis of how your company might perform next year, barring any significant, unforeseen disruptions, discuss your financial and operational ability to expand your business. Consider adding a new product or service, opening another location, adding distribution channels such as online selling, increasing your marketing or diversifying into a new market. Calculate the costs to do each, analyze the risk/reward ratio and determine what you can afford to do. Use the amount of money you can afford to lose without seriously damaging your business as your low-end benchmark and your profit potential as your high-end target.
After you’ve reviewed your past performance, made your projections, created your budget and discussed options for new business development, create your plan for the coming year. Have each department head prepare an annual plan and operating budget for you to review and approve. Create benchmarks that alert you when you’re underperforming to help trigger automatic responses, such as reducing spending, arranging for more credit or exiting failed marketing strategies.
Check out this Fall’s presentation schedule!All presentations will again be held at:
Desert Bloom Botanical Center
69 W. Esperanza Blvd.
(Next to El Rodeo Restaurant)
Green Valley, Arizona 85614
New to Arizona and frustrated with desert gardening? Or, an experienced desert gardener wanting new ideas? Learn how working with Nature helps the environment while making your gardening easier, less expensive and more beautiful.
Puzzled by how to deal with those pesky pests without resorting to pesticides that can harm wildlife? In this presentation, you’ll learn how to avoid attracting those unwanted guests in the first place, and how to manage those that do show up.
Whether you do your own pruning or hire someone to do it for you, understanding proper pruning techniques and pruning schedules will make your life easier and your plants more beautiful.
New to Arizona and frustrated with desert gardening? Or, an experienced desert gardener wanting new ideas? Learn how working with Nature helps the environment while making your gardening easier, less expensive and more beautiful.
Learn about the Audubon Society’s Habitat at Home program, including how to:
By Stu Samovitz, Realtor, HomeSmart Pros Real Estate
The Inspection period is one of the three major hurdles when purchasing a home. First of course, is the negotiation of the contract to purchase, and the third is the appraisal.
The buyer has an inspection period, usually 10 days to do any and all inspections, and other due diligence. Generally, there’s a full house inspection and a wood destroying organism (termite) inspection. During this period, the Buyer signs a form called the BINSR (Buyers Inspection Notice and Sellers Response). When the Buyer signs the BINSR, that ends the Buyers Inspection period.
The buyer has three choices on this form. Buyer can either Accept the property in its current condition, reject the property and receive any earnest monies back, or give the seller an opportunity to repair anything the buyer asks for.
The Seller has five days to respond. The Seller can accept the buyers request, Deny the request, or do a part of what Buyer asked for. Now the Buyer has five days to accept the sellers response or cancel the contract, and get their earnest monies refunded.
This is not as complicated as it seems, and I will be there to help, advise, and act in your behalf. Please call with any questions about anything concerning the Real Estate Business.
Stu Samovitz, Home Smart Pros Real Estate
“Your No Nonsense Realtor”
stusamovitz.com
520-247-5336
After her induction, we caught up with Heather and here is what she had to say about herself and her travel business.
My name is Heather Fox and I own Calluna Travel, a home-based full-service travel agency. While I specialize in escorted tours to the United Kingdom and Ireland, I’m capable of booking any kind of vacation you might desire to any destination around the globe. I’m affiliated with one of the largest travel consortiums in the United States, so I have the resources needed to make your travel dreams a reality. My guiding philosophy is that my client and I are a team. I’ll be with you from our first consultation, through your travel, and until you walk back in through your own front door. I’m only a phone call away if you need me and I’ll be working hard, start to finish, to make sure your vacation is a stress-free and memorable experience.
You might be asking yourself what does it mean to work with a home-based agent? It means that I come to you! Instead of finding the time in your busy schedule to come to my office, you would contact me by phone, e-mail, or social media. In turn, I ask how you would like to conduct our business. Would you prefer to handle everything via e-mail? Or are you more comfortable chatting over the phone? Maybe you would like a face to face meeting? For this, I arrange to meet you in the location of your choosing; a coffee-shop, conference room, or even your home. And with the options now available on the internet, we can even choose to communicate by video-chat if that’s more convenient. I understand your time is valuable. The researching and booking of your vacation can be time-consuming and over-whelming. Choosing to work with a travel professional will give you back that valuable time. Communicating when it’s convenient for YOU is just the first service that I’m able to offer as your travel agent.
A travel agent can save you time, money, and can help find you the perfect vacation. I’m your advocate if things don’t go to plan, and I make sure that you know everything you need to know. A travel professional can make sure that you receive the maximum value for the dollars that you spend. It’s not about holding your hand, it’s about providing you with the customer service you need to make planning and booking your travel as enjoyable as the vacation itself. Give me a call here at Calluna Travel and tell me how I can help you take the trip of a lifetime.
To learn more, you can reach Heather at:
Heather Fox, Owner
Calluna Travel
HC 70 Box 4205
Sahuarita AZ 85629
520-394-5995 phone
What: Green Valley/Sahuarita Walk to End Alzheimer’s Kick Off Event
When: Thursday, September 13th 2018 from 4:00-7:00 PM
Where: Sahuarita Town Hall Council Chambers
Stop by and get some information on the Green Valley/Sahuarita Walk to End Alzheimer’s. You can talk to several sponsors, grab a snack, and maybe even win a door prize. Hope to see you there!
Need more information? Contact:
Andrea Smith
Community Outreach Coordinator
Homewatch Caregivers
520-775-2573
[email protected]
By Kimberly Molthan, Monat
Today, I spoke to the Vally Business Networkers about what Monat products do for hair. I used a visual demonstration with a piece of yarn as a representation of your hair. The hair you were born with. The strong, healthy hair of your childhood. But as we grow and do things to our hair…..it changes. We play outside and our hair soaks up the UVA and UVB rays. We swim like fish in chlorine. We color, highlight, and bleach our hair. We curl and flat iron it with hot, hot heat tools. And what we can be left with after all of this is not so good. It is frizzy, oily, and sometimes breaking and/or falling out. I demonstrated this with the yarn by twisting and fraying the yarn as I talked.
So, what do we do? We make a run for the drugstore for some products. Maybe even to the salon for salon quality products. And lo and behold, you might start to look good again. And therefore think that these products have healed your hair. Sadly, this is incorrect. These products are filled with parabens and silicones that sit on top of the hair and create a layer of buildup that is masking your real problems. I demonstrated this by putting pieces of painter’s tape over both sides of the damaged yarn. To further evidence my point, I show how, with the tape present, it is now more difficult to curl your hair. To do so you need to obtain hair dryers, curling and flat irons that go up to extreme temperatures. Like 400-450 degrees! The hair strand is so suffocated by the buildup that it just won’t budge until you heat it way up!
Once Monat comes into your life, all of this begins to change. Our fabulous products with no harsh chemicals, parabens, sulfates, or silicones EVER begin to remove this buildup layer. It smells great. It softens your hair. It begins to feel amazing!
Quick disclaimer….. EVERYONE is different. How you earned your buildup and damage is different for every person. So, we all will transition differently and at different rates.
As Monat works, it is exposing your real hair little by little. I demonstrated this by peeling away the painter’s tape. As I did, little bits at a time until its all gone. Here is where people are tempted to throw in the towel. Often around the 3-5 month mark, your hair quality suddenly deteriorates. It might be breaking, frizzy, oily, and just not feel great.
What is Monat doing to your hair, right?! Well, CONGRATULATIONS! You have exposed your real hair. You’ve gotten all the build up off. All the junk. Your hair can now breathe again. It is no longer suffocating. This is the time you DO NOT GIVE UP!!!!
Now, you can get in and really nourish, heal, and repair that hair. Our Rejuveniqe Oil that is infused in all our shampoos, conditioners, and most styling products will penetrate all 3 layers of the hair strand and feed nutrients down to the bulb!
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You can reach Kimberly Molthan at:
greathairdaily.mymonat.com
520-975-2921
by Stephanie Speisman, Feb 28, 2018
Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.
This education moment was presented by Julia Cummings of Crafted 4 You. Julia can be reached at (520) 365-7000 or [email protected]
Re-posted from Tom Egelhoff of SmallTownMarketing.Com
If I were forced to name the most valuable tool in business it would have to be the business card. It may even be more valuable than the computer. . . depending on the type of business you have.
Your small business card performs a multitude of tasks. It’s projects your business image, it leaves a reminder long after you and the recipient have parted company. It is passed from one person to another and is a valuable referral tool. It works great to scrape crumbs off a tablecloth. Well maybe the last one isn’t a true business use.
The point is that if you are a new business or a home based business you must have business cards to be considered a real business by those you meet. Real businesses have real business cards. So even if you are new to business make sure you have plenty of business cards on hand. We’ll discuss the correctly way to use them in a moment but first let’s talk about the correct way to design a business card.
A standard business card, in case you didn’t know, is three and one half inches (89cm) across the top and two inches (51cm) down the side. You have seven square inches (4539 sq. cm) to tell your company story. Fourteen square inches (9078 sq cm) if you count the back.
Are there specific things a person must know before laying out a business card? The answer is of course yes or this would be a really short article. Let me point of some of the more important ones.
Your logo or no logo: Many people want to know, “Just how important is a logo on a business card?” A better question to ask is what is the image you want the business to project.
For example, some insurance agents represent a company and the company name is the image. For others, the agent is the image and the company name stays in the background the logo is an after thought.If you feel people are going to eventually know you for your company logo like Coke or McDonald’s then by all means get a good logo made by a professional designer. Don’t just design a logo for your business card: As your business grows, you will want to use your logo in a variety of media. TV, newspapers, magazines, flyers, brochures. Your logo may look great in the small size of a business card but lose it’s personality in a larger size for a news ad or brochure. Always look at your logo in a variety of sizes to make sure your image looks consistent.
Start with the most important information first and work your way down: List all the items you feel should be on your card. Here are some possible suggestions in no particular order: Company Name, Your Name, Address, Phone, Email, Fax, Cell Phone, Home Phone, Pager, Company Logo, Business Slogan or Motto and Brand Names to name just a few. Start filling up the card with the information. The more important items should be bigger the lessor smaller. The one exception might be the phone number. This is my pet peeve in yellow pages too. Don’t waste valuable advertising space with a giant phone number that takes up the whole ad.
Customers look for features and benefits on your card and your ads. If they are a valid customer they will locate the phone number. (See: “Why Customers Buy.”) What image are you projecting?: If you’ve ever gotten a business card from an attorney you will notice that in most cases they are very formal looking. They rarely have a logo. Usually just the firm’s name, the attorneys name along with the address and phone information. On the other hand if you’ve gotten a card from a realtor it probably has the agents picture on it in full color lots of phone numbers and real estate association logos. Both groups are professional in the work they do. The difference is in the way they project that professionalism. Nothing wrong with your picture on your card if you are a realtor but it’s in poor taste for a lawyer.
Colors, typefaces and paper: Once again, what kind of image are you trying to project. Try to collect business cards from your competitors. Lay them out on a table and compare them to yours. What do their cards say about their business? What does your card say about yours? What kinds of typefaces did they use? What ink colors? Type of paper?
Ask your printer for some samples of business cards they may have done for businesses similar to yours. Examine what papers and ink colors go well together in those samples. Which do not go well together. Contact businesses like yours and see if they will send you their business card and brochures. They are more likely to do it if you send them a self-addresses stamped envelope. See what’s working for others in your industry.
How much should you spend on business cards? It’s like saying, “How much should I spend on a car?” What image do you want to project to the person seeing the card? Success? Or Cheapskate? If you skimp on your business card what else do you skimp on?
Let’s say you are considering paying $100.00 for a thousand business cards. That would be a pretty nice card. In fact it’s four times the average cost of $25.00 per thousand cards. But when it comes right down to it the cost of each card is a dime. A lousy .10¢. Isn’t your business image worth more than one thin dime?? How many dimes would you give out if 10% became customers? You would be giving dimes to every person you see.This is a ridiculously small expense for such a powerful marketing and advertising tool.
Joe Girard is supposedly the world’s greatest salesman. Joe sold cars in Detroit, Michigan for many years. One year he sold over 1,200 new cars. Even if Joe worked every day of the year, which he didn’t of course, that comes to 3 cars a day, each and every day for a year. That’s a lot of cars.
One of Joe’s tricks was to go to Detroit Lions football games and throw handfuls of business cards out of the upper deck onto the expensive seats below each time the team scored. Each card had a per cent off that was good at Joe’s dealership the following day. How many cards a year did Joe go through? No one knows.
What they do know is creative use of his business card paid off for Joe Girard.
My business card goes in every bill I pay every time I pay it. The electric company gets 12 cards a year. So does the cable company, water company and phone company. My insurance company, all credit card companies and any other bill that comes to my home or office gets a www.smalltownmarketing.com business card.
Why each time? Because businesses have turn over of personnel. People don’t stay at jobs like they once did. What do politicians do when they want to advertise? They canvas neighborhoods. Every house within walking distance of your house should have your business card. People enjoy supporting their neighbors. You are in the same boat they are. They identify with you. Work your neighborhood and it will work for you.
Bulletin and Event Boards: You’ll find these in laundromats, schools, office buildings, and libraries. Just pin your card to these boards on a regular basis. Many people check these boards on a regular basis. Make business cards worth keeping: Many businesses put valuable industry information on the back of the cards. Calendars, measuring tables, or important phone numbers. Something the customer will want to save.
There is no more powerful marketing and advertising tool available at any price than the ordinary business card. Never, I repeat, Never underestimate the value of your business card. Your business card is advertising…deciding who to give the card to is marketing. Giving one card to the right person can make all the difference in your business.
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This information was provided for the VBN Education Moment by VBN member, Julia Cummings of Crafted 4 You. For questions about the article or Custom Gifts and Gift Baskets, you can reach Julia at (520) 365-7000.
